Book about Switch to Sweden

What is Switch to Sweden?

Find out more here

Why are you making a book and what content will it have?

The aim for the book is to give honest inspiration and information about living and having a job in Sweden. The information should be seen as a light handbook to Sweden and after reading the book, the target group will be able to make a decision on whether or not Sweden is the right place for them. The book will be filled with know-how’s, insight to people’s lives, glimpse of the eye glossary, greetings from reputable swedes and more.

One section of the book will be local and therefore applicable to whatever place and/or company who wants to create their own version. The local part will initially be created for Linköping but a template for the local part will be available for other parties to use, and thereby print the entire book (including local part) themselves.

What does this local part mean for me exacly?

The local part will be around eight pages long. It will contain, for the target group, relevant information about Linköping in large and lightly cover Östergötland. We will describe what makes Linköping stand out in the region, the university and some of its spinoffs, how to get in contact with and knowledge about associations that makes life, not only work. Also, a fun description of different areas to live and work in throughout the region. Last but not least it will include testimonials from talents, companies and other good-to-know-people.

Who is the target group for the book?

International qualified talent who are interested in Sweden. They might already be here or are thinking of moving here for study, research or work.

It you want to create your own local parts here are some tips:

  • The local part should be about eight pages long
  • Feel free to take inspiration from Linköpings local part
  • Put the target groups shoes on, what do they need to know?
  • Don’t sell – inform in an easy to relate to way
  • Include what makes your place and/or enterprise stand out
  • Include testimonials from relevant people to make it personal
  • Contact a design firm that you would like to work with and decide on what brand to use. Linköping is using the Sweden brand and Söderhavet is doing the design

When will the book be launched?

Late in the spring of 2023.

What format will the book have?

Both digital and physical.

Who is creating the book?

It’s a collaboration between Placebrander, Söderhavet and Future Place Leadership. The project is a part of the national project Switch to Sweden and is funded by Vinnova and carried out into action throughout Linköping Science Park.


Anna Broeders

Hela Galvis

Anna Österlund

Project manager – book


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