Lunchklubben: Marketing & Sustainability – Webinar

As teachers to the next generation of decision makers, we aim to reduce the gap between the marketing discipline and the sustainability agenda in society. This perspective on marketing & sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication on socio-environmental challenges in the world.

Hugo Guyader, Senior Lecturer in Marketing, Department of Management and Engineering, will equip us with a toolbox to better understand the needs and wants of today’s consumers, and to deliver value to them while considering the well-being of future generations — understanding how sustainability issues influence marketing practices.

The seminar will start at 12.15.

Welcome!