Doing research properly can save lives, reduce costs, and create new market opportunities. This principle is the baseline of Gendered Innovations, which focuses on integrating sex, gender, and intersectional analyses into research and innovation. On October 28, Professor Londa Schiebinger from Stanford University will visit Linköping to give a lunch lecture and a workshop on her area of expertise: how to innovate for everyone.

The research field of Gendered Innovations has gradually transformed over the past decades, from its initial focus on sex and gender analysis in science, medicine, technology, and innovation to a recognition of the complexity of intersectional analysis and a rethink of innovation to include people with different backgrounds and identities.

One example is the way clinical research used to exclude female bodies. In the 1990s, women’s health activism succeeded in changing that (an example of gendered innovation). But shortly thereafter, people realized that there were also a lot of other invisible groups that could – and should – be included in clinical trials if we want to produce medical treatments for everyone. An intersectional approach to innovation is not only about companies facing major financial losses when things go wrong. It can also save lives.

“This is the insight often denoted by the word “intersectionality”, which draws attention to the complex, intersecting, power dynamics that form us as social beings,” says Ericka Johnson, Professor at Tema Genus, Linköping University.

The difference between Sweden and the U.S

The emphasis on intersectionality plays out differently depending on where in the world you are. Ericka Johnson and Londa Schiebinger note that:

“Sweden has a history of thinking a lot about class differences and not as much about race and ethnicity. In the U.S., the history of enslavement requires a focus on racial politics. Both are important, and we can learn a lot from each other’s approaches. But most products are made to market globally, so we should take a global approach to intersectionality.”

Gendered Innovations add value to businesses

For businesses, an intersectional perspective is compelling.  By taking into account the varied realities of their customers, companies can expand their reach and remain relevant in an increasingly diverse marketplace.

“It’s essential if we want to have a just society which develops technology, services, and products for everyone – not just the assumed “normal” customer,” Londa says.

What key insights or takeaways do you hope participants gain from the talk and workshop?

“We hope that the participants will get a newfound understanding of how we can innovate in ways that can benefit everyone, thinking carefully about the social norms we are strengthening or nudging in new directions. It won’t happen on its own, so it’s time to roll up our sleeves and innovate consciously and intentionally,” Ericka concludes.

Londa Schiebinger visits Linköping on 28 October:

The workshop and inspirational talk are arranged by Just?Tech Think Tank, Linköping Science Park, Linköping University, East Sweden Tech Women.

Just?Tech, is a think tank led by Professor Ericka Johnson to highlight and amplify examples of AI being developed and used for social good. The workshop is open to everyone who wants to learn more about how to integrate an intersectional perspective into their business or product.

Read more about Just?Tech